EXIF stands for Exchangeable Image File Format, and it’s a standardized way for cameras (including smartphones) to store metadata inside image files. That metadata can include:
- Date and time the photo was taken
- Camera make and model
- Aperture, shutter speed, ISO, focal length
- GPS coordinates (if location is enabled)
- Orientation, flash usage, and more
Most modern photo formats like JPEG and TIFF can contain EXIF data. RAW formats also store metadata, although in slightly different ways depending on the camera manufacturer.
Why should you care about EXIF?
Because EXIF metadata can be both incredibly useful and surprisingly revealing. It helps you sort and search your photo library, apply consistent edits, and understand how a photo was shot. But it can also expose personal details — like when and where the photo was taken — especially if you’re sharing online.
Photographers and editors use EXIF to troubleshoot bad exposures, find ideal camera settings, and organize large collections. Genealogists and archivists rely on it to sort photos chronologically. Even casual users can benefit from learning how to read it — especially when photos seem to be out of order or missing timestamps.
At StorePhotos.ca, we treat EXIF data as a first-class citizen. You can view it, modify it, or strip it entirely, depending on your goals. In the following guides, we’ll walk you through how to take full control of your photo metadata — without needing advanced tools or deep technical knowledge.