I am excited to announce that the company I work for now offers a new service to select clients. For a metric shit tonne of money, I will help you come up with extremely literal product names. You're a realtor opening up a real estate office? You're DwellingSellers. A home builder? HouseBuilder. A new multi-level marketing scheme? BullshitPeddler.
None of that is true. Fact is, I had other names in mind for this product but the domains were challenging. Many were unavailable. A few were for sale - the most reasonably priced was $22,000. I even turned to ChatGPT for help, got a lot of great ideas but couldn't find decent domains. And so out of frustration, I typed StorePhotos.ca into my registrar, it was available and here you are reading about it.
Truth is, I have some precedent with extraordinarily literal brand names. My middle name starts with a T so my first several companies were GT <thing>. GT is a great name and the Fox Body Mustang GTs are among my favourite cars of all time but after about 47 different companies, it started to get old. End Magazine wasn't supposed to be a very literal name but I lost a lot of money failing to get it off the ground and it ended very quickly. I'm about to launch another Windows application called FitnessTracker that tracks fitness.
- Will this product flop?
- Will StorePhotos become its own verb? As in, Oh, you want to see a picture of my thumb covering the Loch Ness monster? Let me StorePhotos that for you.
- Will people pronounce the .ca? As in, Uh hey Becky, wanna go out sometime? / Oh no, sorry Greg, I have to stay home and StorePhotos dot see eh. For the rest of my natural life.
Stay tuned and find out.